At Caldera Labs, we think about contact forms – a lot. We’re obsessed with your contact forms because we believe that contact forms are more than just a contact form, they’re actually a crucial point in your sales funnel. We believe contact forms can make or break a business, especially for freelancers, consultants and service agencies. In this talk, we’re obsessing over contact forms: the platforms out there to collect your leads, accessibility in your contact forms, responsive design for your contact forms, overall design, psychology of forms, A/B testing forms, and continuous improvement of forms.
This talk will not be platform-centric nor an advertisement. Although delivered by us at Caldera Labs, we will equally and unbiasedly present all leading contact form product options in the WordPress space with a fair pros vs. cons comparison in the product section. The talk will mostly be about form best practices with only a brief overview of platform.