{"id":445,"date":"2016-09-25T20:11:02","date_gmt":"2016-09-26T00:11:02","guid":{"rendered":"https:\/\/2016.baltimore.wordcamp.org\/?post_type=wcb_session&#038;p=445"},"modified":"2016-11-18T22:12:52","modified_gmt":"2016-11-19T03:12:52","slug":"ab-testing-which-way-does-your-duck-face","status":"publish","type":"wcb_session","link":"https:\/\/baltimore.wordcamp.org\/2016\/session\/ab-testing-which-way-does-your-duck-face\/","title":{"rendered":"A\/B Testing: Which Way Does Your Duck Face?"},"content":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?<\/p>\n<p>Think this sounds silly? It is, but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to use for your Joomla site.<\/p>\n<p>Everyone will get a handout of the very same checklist I use when A\/B testing our client&#8217;s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.<\/p>\n<p>Want YOUR site to be tested live? Please tweet me your URL @MPMIKE with the hashtag #TESTME. Selected sites will get live feedback and examples.<\/p>\n<p>When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A\/B testing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is, but backed by research. Spend some time to learn about &hellip; <a href=\"https:\/\/baltimore.wordcamp.org\/2016\/session\/ab-testing-which-way-does-your-duck-face\/\">Continue reading <span class=\"assistive-text\">A\/B Testing: Which Way Does Your Duck Face?<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8934280,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1479571200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[441],"footnotes":""},"session_track":[5049],"session_category":[],"class_list":["post-445","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-brand-content-ui"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7r8Lt-7b","session_date_time":{"date":"November 19, 2016","time":"11:00 am"},"session_speakers":[{"id":"441","slug":"mike-demopoulos","name":"Mike Demopoulos (BoldGrid)","link":"https:\/\/baltimore.wordcamp.org\/2016\/speaker\/mike-demopoulos\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/baltimore.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baltimore.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/baltimore.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/baltimore.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/445\/revisions"}],"predecessor-version":[{"id":1368,"href":"https:\/\/baltimore.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/445\/revisions\/1368"}],"speakers":[{"embeddable":true,"href":"https:\/\/baltimore.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/441"}],"author":[{"embeddable":true,"href":"https:\/\/baltimore.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/shaybocks"}],"wp:attachment":[{"href":"https:\/\/baltimore.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/baltimore.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=445"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/baltimore.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}